No Account, No Problem: Why We Ditched the Signup Form

The Friction of Modern Web

Most platforms require an email, a password, and a verification code before you even see the product. For RoastYourFriend, we realized every second counts. If a user has a funny idea, we want them to act on it immediately.

• Reduced checkout time from 3 minutes to 45 seconds
• Increased mobile conversion by 40%
• Zero password-reset support tickets

The Technical Implementation

By utilizing Stripe checkout sessions as temporary identifiers, we can map a video generation request to a successful payment without ever asking the user to "Sign Up". This keeps our database lean and our users happy.